Carol Ferrari

Carol Ferrari is an accomplished marketing and product executive with extensive experience leading enterprise-level product strategies and demand generation. Her expertise is in the high tech, HR and compensation industries. Currently serving as Vice President of Product Marketing at Salary.com, she has a strong record of driving business outcomes, launching successful go-to-market initiatives, and enhancing customer engagement. Her expertise spans messaging, positioning, pricing/bundling, lead generation, community retention, and persona development. Carol holds an engineering/business degree from Rochester Institute of Technology and an MBA in Marketing from Illinois Institute of Technology. She is also working towards a Certified Compensation Professional certification through WorldatWork.