How much does a Copywriter I make in Germany? The average Copywriter I salary in Germany is €52,372 as of March 23, 2021, but the range typically falls between €40,709 and €63,491. Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. With more global market data that allows you to price your jobs around the world and compare job salaries across countries and cities on real-time compensation data, Salary.com helps you to determine your exact pay target.

Global Market Data
50TH(Median) €52,372 25TH €40,709 75TH €63,491

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Skills to Boost a Copywriter I Salary

Mastering key skills can significantly increase your earning potential as a Copywriter I. According to Salary.com's Real-time Job Posting Data, expertise in Presentation can lead to a 5% salary raise, while strong Digital Marketing skills boost pay by a 2%. Even Direct Mail can result in a 1% salary increase.

Skill Library evaluates talent skills across five levels, supported by 5-10 behavior indicators, delivering precise insights for data-driven hiring decisions.
Presentation
Presentation conveys information from a speaker to an audience. Presentations are typically demonstrations, introduction, lecture, or speech meant to inform, persuade, inspire, motivate, build goodwill, or present a new idea/product.
Digital Marketing
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient. Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, Display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. In essence, this extension to non-Internet channels helps to differentiate digital marketing from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.
Direct Mail
Direct mail is a form of marketing that involves sending a physical piece of promotional material through the U.S. Postal Service or other courier service to a home or business. Some recipients refer to it as junk mail.
More Skills...
Based on recent job listings, in-demand skills in the Copywriter I field include Presentation (5%), Digital Marketing (2%), and Direct Mail (1%). These skills reflect current market needs.
Skills Salary Demand
Skill & Salary Demand
Presentation €54,991
Presentation
€54,991
5%
Digital Marketing €53,419
Digital Marketing
€53,419
2%
Direct Mail €52,896
Direct Mail
€52,896
1%
Presentation
1.52%
Digital Marketing
1.23%
Direct Mail
8.11%
Job Openings for Copywriter I
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Career Path for Copywriter I in Germany

Germany is in Western and Central Europe, bordering Denmark to the north, Poland and the Czech Republic to the east, Austria to the southeast, and Switzerland to the south-southwest. France, Luxembourg and Belgium are situated to the west, with the Netherlands to the northwest. Germany is also bordered by the North Sea and, at the north-northeast, by the Baltic Sea. German territory covers 357,022 km2 (137,847 sq mi), consisting of 348,672 km2 (134,623 sq mi) of land and 8,350 km2 (3,224 sq mi) of water. It is the seventh largest country by area in Europe and the 62nd largest in the world. El...
Source: Wikipedia (as of 03/30/2021). Read more from Wikipedia
City, Country Compared to national average
City, Country Rhine-Ruhr, DE Compared to national average
-3.5%
City, Country Stuttgart, DE Compared to national average
+ 0.3%
City, Country Dusseldorf, DE Compared to national average
-0.7%
City, Country Cologne, DE Compared to national average
+ 10.5%
City, Country Bremen/Oldenburg, DE Compared to national average
+ 1.2%
City, Country Frankfurt/Rhine-Main, DE Compared to national average
+ 0.2%
Employees with Copywriter I in their job title in Cologne, DE earn an average of 10.5% more than the national average. The lower salaries can be found in Rhine-Ruhr, DE (3.5% less), Dusseldorf, DE (0.7% less).

Understand the base salary paid range for a Copywriter I in Germany

Average Base Salary

Core compensation

40709
63491
52372
The chart shows the base salary for Copywriter I ranges from €40,709 to €63,491 with the average base salary of €52,372. The basic salary is the employee minimum income you can expect to earn in exchange for your time or services. This is the amount earned before adding benefits, bonuses, or compensation. The base salary of the Copywriter I may get paid difference by industry, location, and factors.